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Sub-Series A: Advertising and Marketing, circa 1959-1999, undated

 Sub-Series
Identifier: Sub-Series A

Scope and Contents

This sub-series includes information on Phillips "Very Simple Business"; letters of correspondence on this campaign from Leon Shaffer Golnick Advertising, Inc.; several folders of television and radio spots, and other marketing plans from the Matthius and Redmond Advertising Agency; Market Surveys; newspaper ad clippings; promotional material for various Lincoln-Mercury automobiles; Ford Lincoln-Mercury Advertising Bulletins; information on the 1972 Auto Show at the Norfolk Scope; information on advertising via the Scope's Tele-Spot electronic sign; information on advertising in the Yellow Pages, on billboards, and by other advertising venues; as well as news articles and press releases on such events as the merger of Conoly Phillips Lincoln Mercury with Freedom Automotive in 1999.

Dates

  • circa 1959-1999, undated

Extent

From the Collection: 19.60 Linear Feet

Conditions Governing Access

The collection is open to researchers without restrictions.

Language of Materials

From the Collection: English

Repository Details

Part of the ODU Community Collections Repository

Contact:
3000 Perry Library
4427 Hampton Blvd.
Norfolk VA 23529 US
757-683-5350