This sub-series includes information on Phillips "Very Simple Business"; letters of correspondence on this campaign from Leon Shaffer Golnick Advertising, Inc.; several folders of television and radio spots, and other marketing plans from the Matthius and Redmond Advertising Agency; Market Surveys; newspaper ad clippings; promotional material for various Lincoln-Mercury automobiles; Ford Lincoln-Mercury Advertising Bulletins; information on the 1972 Auto Show at the Norfolk Scope; information on advertising via the Scope's Tele-Spot electronic sign; information on advertising in the Yellow Pages, on billboards, and by other advertising venues; as well as news articles and press releases on such events as the merger of Conoly Phillips Lincoln Mercury with Freedom Automotive in 1999.